I’m Eric Ing, the creative lead behind our studio’s visual direction, serving as both Art Director and Lead Motion Designer. With a foundation in humanities from the University of Toronto and two formative years of study in Beijing, my approach blends cross-cultural insight with a deep commitment to storytelling through design.
Our studio specializes in crafting high-impact visuals using Cinema 4D, Octane, and Unreal Engine—tools we use to translate ideas into cinematic experiences. For over eight years, we’ve worked primarily within the music industry, collaborating with artists and labels to transform sound into immersive visual narratives. We also take on select commercial projects, applying the same level of creative precision to branded content and advertising.
Depending on project scope, I lead a team of up to three trusted collaborators, ensuring each piece is executed with both vision and technical excellence.
You can discover more about my work and creative process on Instagram and LinkedIn.
