Visualizers

In an era where music video budgets are tightening and audience attention spans continue to shrink, visualizers have emerged as a powerful and efficient medium to bring your music to life. Rather than investing solely in one large-scale production, forward-thinking artists are strategically reallocating their budgets into a series of visually compelling, bite-sized pieces. This approach not only maximizes content output but also supports a more sustained and dynamic presence across platforms like YouTube, TikTok, and Instagram. It’s a smart, modern strategy that ensures your visuals stay as active and engaging as your sound—all year long. Below are a few examples of how this can be brought to life.

Just John – Leatherman

Toronto-based rapper Just John, signed to Warner Music Canada, commissioned us to create a 1999 Blade-inspired visualizer for his alter ego, Leatherman — a mythical comic book character he dreamed up as a kid. The video features John being burned alive in a nightclub, visually echoing the iconic blood rave scene from Blade, before transforming into Leatherman — a dark, elemental embodiment of resilience, mutation, and self-mythology.

Rixh Forever Feat. Torey Lanez – Spaghetti

Commissioned by ABG VFX in Atlanta, this animated visualizer features Rixh Forever in collaboration with Tory Lanez, who was incarcerated at the time of production. The visual concept blends surreal and symbolic storytelling—placing the artists in a futuristic Egyptian landscape, performing on a massive LED stage, surrounded by demonic figures, and dramatizing a courtroom battle reflective of Lanez’s real-life legal situation. The result is a bold, cinematic piece that merges fantasy and reality to amplify the narrative of the track.

Fatboy – Wonders

Commissioned by ABG GFX in Atlanta, our studio produced a character-driven, lip-synced visualizer featuring Fatboy set within a vibrant fantasy mansion. The animated scene included surreal elements such as swimming sharks, animated women, and collectible Bearbricks, creating an eccentric, high-energy atmosphere that matched the tone of the track.

MC WildCat – Too High

A Toronto-based rapper—who, interestingly, holds the world record for the longest streak at the Rogers Centre—commissioned our studio to create a unique animated visualizer. The concept centered around his spirit animal, a tiger-cat hybrid, portrayed engaging in a series of surreal and satirical scenes: relaxing at home smoking cannabis, snacking on edibles, protesting dispensary raids, delivering legal documents by bike, and fully embodying a laid-back, activist lifestyle. The result is a playful yet pointed visual narrative that reflects the artist’s identity, humor, and message.

Shay Halan – Follow Up

Atlanta-based rapper Shay Halan delivers heat with “Follow Up.” Commissioned by ABG GFX, I contributed to the visual identity by creating vine particle simulations and a dynamic raining cash simulation sequence to match the track’s energy and underground vibe.